Pegasus Adverts

Are blue cycle lanes a brand step too far?

Am I the only Londoner who’s alarmed at the sudden blue river of paint that has been poured over certain roads in our beloved capital of late? One morning we were whizzing along on our bicycles in old running clothes in plain old bus lanes, or if we were lucky, reddish tracks at the side of the road. You could see where these tracks were, but they didn’t jump out at you and knock you off your bike. Then, one More

5 Reasons Why I Love Those Coca Cola Advertisements on TV

Coca Cola has been the leading brand of soft drink beverages in the world for a long time, edging out its fierce competitor, Pepsi. This has been attributed to, among other things, the fierce advertising and marketing strategies that this company employs. Forget things like permission based email marketing, coca cola have always taken a bit of a different approach to thier business marketing. Let’s have a look at why I like Coca Cola advertisements on TV.

1. Their More

Waka Waka Viva La FIFA

It started with Shakira when the groovy dancer occupied center field rather than her customary center stage. The kick off then took place and the world has been hooked since then to this mesmerising event that’s being enacted out there on the African soil.

FIFA for football is but a game and therefore not a product and yet here it is being referred to as a product. What be the reasoning behind such a reasoning?

If one were to go More

Tablet PC Ad Campaigns

That the tablet PC has turned into the gadget of the millennium has no place for debate. Every day there is a new one being made and sent into the market that already experiences a glut in this segment. The fanfare and the fanning of the product prowess that the makers place on the internet for viewers to read and get attracted makes one ponder if this gadget can surely do what the fine print claims it can do.

The More

Designated Drivers.

What is it about Budweiser? The so called “King of Beers”- a title no doubt coined by the advertising industry - is pretty mediocre, as drinks go. That’s merely my opinion, of course, but it’s only rarely that I catch myself drinking it in favour of almost any other beer that’s going.

I feel fairly safe in saying, however, that Budwieser’s advertising is consistently excellent. From a bunch of girls on a club med ski holiday, to comedy frat More

TOP 4 worst adverts

Adverts can be annoying, they get in the way when you are watching a film or your favourite programme, and seem to come on too often. This wouldn’t be so bad if the adverts were good to watch, but there are some adverts that are truly rubbish and don’t deserve to be watched. And let’s be honest, the most annoying thing ever is when someone is trying to sell you something that you can’t imagine anyone watching this program would More

Ever thought about Coco-pops and their lousy ad campaigns?

There are some adverts in this world that are good, ones that may actually convince us to buy their products despite cutting into the programmes we love to watch. However there are some adverts that are so annoying, one we cringe at, and change the channel. However there are adverts plastered over billboards outside that we can’t really avoid, however much we hate them.

I remember a few weeks ago, passing a street on the bus when I saw an More

John Smiths Beer

Beer ads in general are quite good, but when John Smiths decided to take on Peter Kay they went into overdrive. The diving ad starts off and you have no idea what’s about to happen. The first diver is good, the second diver, the Canadian does a fantastic triple somersault and enters the water perfectly, and then comes John Smith (or Peter Kay to all of us). As he runs to the end of the board you’re thinking- “no he More

Cash for Gold, or Cash for Con?

It seems that literally overnight, new companies have sprouted out of nowhere, ready to buy your unwanted gold jewellery for cash. Every time a programme stops for a break, there is at least one advert talking about making money out of your old jewellery. They claim that gold prices are at their all time high, and think that you will benefit if you scrape together your old jewellery and send it to them, for their financial advisors to price and More

Oh, How I Love Safestyle’s Adverts!

If you only have three quid to make an advert with, then why bother trying to conceal the fact? Instead, why not use this cruel truth to your advantage? Rather than shying away from being extremely limited with the quality of your advert, you can embrace it; face it head on and boldly create an advertisement that is irrefutably crap. That is exactly what Safestyle UK have done!

Their commercials are by far the cheapest looking ones on More