Rise Of The Barry!
Before advertising revolutionary Barry ‘Cillit Bang’ Scott came along—yes, I said revolutionary: the Che Guevara of the toilet cleaning world no less—Z list celebrities were considered the lowest of the low and people like Barry Scott, a level several hundred meters below Z list at the start of his bacteria-busting campaign, were classed in the same category as the stuff on the bottom of a stinky dog-mucked shoe.
But now who’s having the last laugh? Barry is, that’s who! Because Barry is now making a living out of being absolutely normal and completely not cutting-edge. But still,
I just can’t get his amazing enthusiasm out of my brain; it really isn’t something you normally find where cleaning products are concerned–That and his comic ability to yell into the microphone like someone screaming from a megaphone directly into my ear. Thanks Barry!
So how did just a regular Scott go from being a normal every-day kind of guy to a cult symbol? To cleaning products what Gandhi’s legacy is to peace and tranquility?
Good question but I think I have it covered: we live in an age of crap, that’s the answer. Crap is everywhere; people think it’s drugs and prostitution and porn that make the internet go round but they’re wrong: crap is everywhere and it wants you. From pointless / aggravating mobile phone ring-tones to bad TV soaps and horrendously appalling reality TV, we just can’t get enough rubbish. Generally speaking we want rubbish and we want it every second of the day, in some form or another. If you live in the
While I am at it though, one campaign I did really like was the Enigin campaign. Well worth a look if you are into environmental things!