Oh, How I Love Safestyle’s Adverts!
If you only have three quid to make an advert with, then why bother trying to conceal the fact? Instead, why not use this cruel truth to your advantage? Rather than shying away from being extremely limited with the quality of your advert, you can embrace it; face it head on and boldly create an advertisement that is irrefutably crap. That is exactly what Safestyle UK have done!
Their commercials are by far the cheapest looking ones on any channel. But Safestyle UK have no shame. They are bold in their advertising and deliver a consistently crap string of adverts featuring two of the world’s most irritating characters.
It is against the law for advertisements to be louder than the programmes they interrupt. ‘But they are always louder!’, I hear you say. No they are not louder, the sound has been intensified. This is just another one of Britain’s wonderful legal loops holes.
Bearing in mind how the volume seems to go up with the advent of adverts, it is really annoying when people shout in them. And Safestyle’s two characters do nothing else. Right from the off they are hollering at the camera. Even when these guys are standing further away they are still right in your face. I honestly don’t know which of them makes me feel the most nauseous; the bald one with the silly bow tie or the long haired git with two-thirds of a mouth for a face.
I wonder why companies actually make rubbish like this. I can’t imagine anyone ringing up Safestyle UK when they want double glazing if they have seen one of these ads; surely this campaign has the opposite effect. Perhaps Safestyle are so overworked that these adverts are an attempt to get rid of some of their customers. If this is the case, then I think they are definitely onto a winner.
Exciting news, I have just gotten paid for the image work that I did on those banner stands the other month. Turns out that Malcolm was right, and the red was much more attractive.
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