Ever thought about Coco-pops and their lousy ad campaigns?
There are some adverts in this world that are good, ones that may actually convince us to buy their products despite cutting into the programmes we love to watch. However there are some adverts that are so annoying, one we cringe at, and change the channel. However there are adverts plastered over billboards outside that we can’t really avoid, however much we hate them.
I remember a few weeks ago, passing a street on the bus when I saw an advert which had the words “Ever thought of Coco Pops after school?”plastered over it with a picture of that monkey in a school uniform under the sentence. I just looked at it and I thought, “What a stupid advert!”Sounds extreme, but from what I’ve seen, Kellogg’s haven’t really innovated to warrant an advert. It sounded like lazy brainstorming with an unimaginative idea to shore their product. I know that The Guardian reported on an article when parents didn’t like the idea that Kellogg’s were trying to make their kids eat a rather sugary snack after school through advertising to them and creating new packaging boxes to target younger individuals, another issue, but seriously, I thought that this ad was just purely idle.
No real new idea at all, and it isn’t the first time too. Kellogg’s done a similar advert about having Coco pops with hot milk, again lazy; I just can’t see the selling point of the advert. If Kellogg’s advertised a free toy with it then sales would probably surge. Kids get fixated on adverts, particularly if treats are involved, but the mind boggles, how does this advert get kids to convince their parents to buy Coco pops? I’ve seen many adverts that similarly, do not introduce any new features with a product, instead bringing new ideas on how to use them in, the most obvious being chocolate crispies made from Kellogg’s Rice Krispies instead of eating it as a cereal, but I just couldn’t help but sense lazy advertising this time around.
Coco Pops have also made a cringeworthy TV advert for this, you can see it here.