Designated Drivers.
What is it about Budweiser? The so called “King of Beers”- a title no doubt coined by the advertising industry - is pretty mediocre, as drinks go. That’s merely my opinion, of course, but it’s only rarely that I catch myself drinking it in favour of almost any other beer that’s going.
I feel fairly safe in saying, however, that Budwieser’s advertising is consistently excellent. From a bunch of girls on a club med ski holiday, to comedy frat adverts and meaningful messages during the Super Bowl, have always been top notch. Their latest offering, which serves a dual purpose as a responsible drinking ad, sees us in a club with a guy offering to buy drinks for his friend across the bar, who ends up miming that he is driving so can’t drink. Misunderstanding ensues and the whole club ends up mimicking his mimes, which they mistake for cool new dance moves. Possibly it’s better for you to watch than me to describe. Just youtube it - Budweiser designated driver…
Remember those adverts a few years back that crazed the nation? Whazzup… A single advertising campaign had people form all walks, of all ages, again mimicking the adverts.
And the frogs. Oh the frogs. who would have thought that frogs, and indeed chameleons - we musn’t forget the chameleons - could provide such high quality entertainment, and advertising, when given voices.
I think the real key behind most of Budweiser’s adverts is that they’re entertaining. A lot of their rivals sell their products with sex - fair play, they know their target market - but Bud is consistently cool, original, and entertaining. They think outside the box and craft their adverts in a way that appeal to everyone, not just the men who already drink the stuff. I mean, half the adverts I remember are from a time before I could legally even buy beer, and they stick in my head to this day. It’s just a shame I don’t really like the drink itself!