Pegasus Adverts

Are blue cycle lanes a brand step too far?

Am I the only Londoner who’s alarmed at the sudden blue river of paint that has been poured over certain roads in our beloved capital of late? One morning we were whizzing along on our bicycles in old running clothes in plain old bus lanes, or if we were lucky, reddish tracks at the side of the road. You could see where these tracks were, but they didn’t jump out at you and knock you off your bike. Then, one More

5 Reasons Why I Love Those Coca Cola Advertisements on TV

Coca Cola has been the leading brand of soft drink beverages in the world for a long time, edging out its fierce competitor, Pepsi. This has been attributed to, among other things, the fierce advertising and marketing strategies that this company employs. Forget things like permission based email marketing, coca cola have always taken a bit of a different approach to thier business marketing. Let’s have a look at why I like Coca Cola advertisements on TV.

1. Their More

Waka Waka Viva La FIFA

It started with Shakira when the groovy dancer occupied center field rather than her customary center stage. The kick off then took place and the world has been hooked since then to this mesmerising event that’s being enacted out there on the African soil.

FIFA for football is but a game and therefore not a product and yet here it is being referred to as a product. What be the reasoning behind such a reasoning?

If one were to go More

Tablet PC Ad Campaigns

That the tablet PC has turned into the gadget of the millennium has no place for debate. Every day there is a new one being made and sent into the market that already experiences a glut in this segment. The fanfare and the fanning of the product prowess that the makers place on the internet for viewers to read and get attracted makes one ponder if this gadget can surely do what the fine print claims it can do.

The More