Waka Waka Viva La FIFA
It started with Shakira when the groovy dancer occupied center field rather than her customary center stage. The kick off then took place and the world has been hooked since then to this mesmerising event that’s being enacted out there on the African soil.
FIFA for football is but a game and therefore not a product and yet here it is being referred to as a product. What be the reasoning behind such a reasoning?
If one were to go back a while in time and check the process of ad campaigns that preceded the FIFA event, one would surely find a close resemblance with the marketing strategy that manufacturers of products or services follow. The world or word of FIFA with a collage of footballers or flash display of the footballers appears on the screen or print, surrounded or crowded with all the products that sponsor the event.
The central product being FIFA or football as a game, it meshes with the balance products that use this platform for its own promotion. It is also well established a fact that players themselves are heavily paid from the cash boxes of these allied products called sponsors (you don’t really think that a football player would have a Garmin forerunner 305 otherwise do you?!).
Nothing wrong if this is done, for after all it is promoting the game of football we argue? Then it would need to be noted that the products that participate in the game as sponsors and whose ad campaigns make the mark in this sporting event are all products that have no meaningful effect on health.
A sporting event has ads being carried on fast food, televisions, cars and bikes. There is marked absence of anything that leads to good health and spirit. With millions of people glued to this event there is a chance for good messages like need to save nature and all things natural being showcased also.
Comments are closed!