5 Reasons Why I Love Those Coca Cola Advertisements on TV
Coca Cola has been the leading brand of soft drink beverages in the world for a long time, edging out its fierce competitor, Pepsi. This has been attributed to, among other things, the fierce advertising and marketing strategies that this company employs. Forget things like permission based email marketing, coca cola have always taken a bit of a different approach to thier business marketing. Let’s have a look at why I like Coca Cola advertisements on TV.
1. Their advertisements have always been aimed at being innovative and simple such that even small kids would understand their promos. It is attributed to the marketing strategy team of Coca Cola who have been working diligently to give interesting and eye catchy advertisements. These advertisements are very colorful and include some good music too.
2. Coca Cola has got some immensely popular stars and celebrities as brand ambassadors for them. From those days of Marilyn Monroe to today’s Aishwarya Rai, they have been able to capture the viewer’s attention and it is very nice to see these glam dolls breezing our television screens, dating back from the 1950’s!
3. There are always some offers being popped up by Coca Cola to lure more patronage. Lucky draws were also arranged where bumper prizes such as cars, motorcycles and cash vouchers are given away. Even recently the advertisement suggesting that you should look under the crown of the bottle to win prizes was widely spoken about by the people; the young generation in particular.
4. A recent advertisement like the one where you see a man going up a hill and setting up a musical instrument and monkeys playing music for getting a sip of Coca Cola was well received by everyone.
5. Another reason for their advertisements gaining huge popularity is that they roll out new promos for every season. Every Christmas they make sure they send out a simple Christmas message to everyone through their trendy advertisements.