Pegasus Adverts

Peace, Love and Storage

I have to say how much I love Ikea’s latest advertising campaign ‘Peace, Love and Storage’. The campaign takes an integrated marketing approach, with viewers being directed at the end of the advert to Ikea’s Facebook page. The campaign concept is to discover and incite debate around the question: who is messier around the home, men or women? The integrated campaign was launched on the 1^st April 2011 with the accompanying television commercial featuring four stand up comics debating More

The Power of Advertising

We are living in a capitalist world where a wide variety of products are available for us to choose from. The demand usually outstrips the supply and the consumer is becoming smarter every day. Therefore, sellers have no choice but to depend a lot on advertising to sell their products in different corners of the world. There was a time when a good product was a success irrespective of the advertising involved but this is no longer the case.

Today, More