Peace, Love and Storage
May 27th, 2011 posted by
admin
I have to say how much I love Ikea’s latest advertising campaign ‘Peace, Love and Storage’. The campaign takes an integrated marketing approach, with viewers being directed at the end of the advert to Ikea’s Facebook page. The campaign concept is to discover and incite debate around the question: who is messier around the home, men or women? The integrated campaign was launched on the 1st April 2011 with the accompanying television commercial featuring four stand up comics debating the issue of who is the messier sex. The debate is presented in a way that highlights that the arguments between men and women around the home could generally be avoided by having better home storage. The viewer can also get interactive with the campaign, with the end of the advert directing them to the Ikea Facebook page which again mirrors the ‘peace, love and storage'crusade. Here the viewer can cast their vote on the ‘who is messier'enquiry get involved in the debate. The advert truly embodies the concept of integrated marketing communication which is defined by Christensen et al (2008) “The notion and the practice of aligning symbols, messages, procedures and behaviours in order for an organisation to communicate with clarity, consistency and continuity within and across formal organisational boundaries”. Ikea have never been short of exciting marketing ideas, selling everything from beds to dog bowls, garden benches or their native sweets in tin packaging, these guys certainly know what they are doing as they continue to effectively communicate the Ikea brand and truly push it global!
Similar Posts:
I Wondered, Lonely As A Cloud. : crude light of the…
When marketing fails to hit the spot : I can’t help…
Five Ways to Prevent a Website Do-Over : Building a website…
What Writing A Book Is : On writing a book: Writing a book is a…
Comments are closed!