Outsmart your Competition for a Successful Advertising Campaign
Before you begin your ad campaign, you should always analyze the market and your competitors. This is important for any business but becomes specifically important when it comes to online presence of your business. With so many web tools and software available these days, it is very easy to evaluate the trends of competitor’s online presence. By analyzing the competitor’s web presence , you will be able to create a more effective and targeted ad campaign. Competitor analysis will give you a benchmark about where you need to begin.
Important steps for analysis of competitor’s web presence:
Link Analysis: It is the most fundamental part of this process. This will give you a clear picture of who is linking to your customer’s website and who they link to. Thus you can know about the effectiveness and popularity of their website.
Keyword Analysis - What are the main keywords related to your business and services that your customers are searching for. Once you have the list of keywords ready, you can look at your competitor’s website to find where they rank in terms of these keywords and plan your strategy accordingly. For instance if your competitor is on the first page of Google search results for the term - reception desks London, you can initially focus on other less competitive keywords.
Social Media – With the growing influence of social media on the marketing and ad campaigns of products, it is very important to keep an eye on social media activity of your competitor. It is also important to find if there are any positive and negative discussions about their products and if yes how will they affect your business.
Google Adwords – Which are the keywords that your competitors are using of their advertising campaign? Find out the effectiveness of their ad campaigns to determine which keywords you should be using for your ad campaign.
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