Pegasus Adverts

Is online advertising working?

If you’ve ever spent a reasonable amount of time on any sort of social networking site or any other website that hosts advertisements, you probably get annoyed at the endless number of ads that appear all over your page. Sometimes when I have been trying to read an article on a site, I have actually had to press the back space bar because a stubborn ad would appear in the middle of the text.

Online advertising experienced a significant drop More

Marketing and the Use of Visual Displays..

Visual marketing is one of the best sources of “up - selling"in marketing today. Have you ever noticed that when you walk into your local grocery or retail store that at the end of every aisle there is a display? Many times these “end caps"are specifically designed to up-sell a product that is already on sale.

The use of a retail display is not new, it has been a marketing strategy that has been used for years, so there seems More

All that Matters in Superbowl Ads These Days is Word of Mouth

There was a time in the world of advertising when the Superbowl ad was king. And of course while it’s true that there is little that comes ahead of the Superbowl in terms of price, the Superbowl ads in and of themselves need to change really soon if they are to continue to get the attention of a world that doesn’t work under the rules of traditional broadcasting anymore. After all, the best Superbowl adverts had actually gone viral long More

Interactive Videos at the Forefront of Advertising

First there was the print adverts. Full page adverts in newspapers and journals and magazines tried to sell single products to us. There were long chunks of text explaining exactly what the product was, was it was constructed of, and why it was worth having. Then gradually, ads began including more and more images, and advertisers realized that they could sell not just a product but a brand to people. And then people realized that even better than selling brand More

Multilayer advertising

Who can stop them? And who can make something to harden the competition for them? And who can say they are bad? Almost no-one and almost nowhere has I seen someone as good as Red Bull in any sphere of the the Industry - these people, this particular company has expanded from a simple during producer to a multi billion industry in almost every aspect of production due to their amazing advertisement approaches and multiple methods of marketing.
The first More

The BMW Teaser

The advertisement on the BMW X5 trying to complete a barrel roll was not at all understood. The theme or what the advertisement wished to project did not come out clear with the advertisement. What was the driver thinking when he did that barrel roll was never understood and would not be so also!

The only plus point that one can draw from this advertisement is trying to learn how to save the car from rolling over maybe. The driver, More

Tugging the Heartstrings

I don’t know if it’s my age or if advertisers are just getting better at tugging at the heartstrings, but I’m finding myself welling up at more and more adverts recently. It’s getting really embarrassing as my flatmate and boyfriend totally take the mickey when they hear me sniffing and trying to hide the tears when one of the sad ones come on. Actually, the advert doesn’t really need to be that sad. Just a bit sweet and cute is More

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New Women’s New Social Media Campaign by Under Armour

The Baltimore based leader in accessories, footwear and apparel for athletes, Under Armour, launched a new women’s “Protect This House. I will” campaign which features world class sportspeople including the Olympic Gold Medalist, Lindsey Vonn. The company will also launch a new Facebook page with a focus to deliver some of the most thought provoking content to the female consumers very soon. The campaign features some of the top women athletes which will include the famous soccer player, Lauren Cheney More

TV Advertising

If you own a business that has grown successfully and significantly, then you need to keep developing it in the most appropriate way. This would mean stronger production and higher rates of sales. Because of that reason simple paper ads in newspapers and magazines simply will not work. You would need something more impressive, something bigger and for a wider range of audience - thus you would not only be noticed but you would also get additional income, more customers More